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Blogs and news

Superba Blog

Read about research into the benefits of krill to human health.

3 Tips for Marketing Omega-3 Supplements to Baby Boomers

The Baby Boomer Generation includes consumers born between 1946 and 1964 (72 – 54 years old).  As they approach retirement...

How can Brands Differentiate their Products in a Crowded Heart Health Market

February is Heart Health Month which means that it’s the perfect time to talk about preventative care and solutions. In a...

Krill oil is a great source of choline

The essential nutrient choline is a major part of krill oil. Learn why choline from krill oil is a safe, effective and well...

A must read

3 Tips for Marketing Omega-3 Supplements to Baby Boomers

The essential nutrient choline is a major part of krill oil. Learn why choline from krill oil is a safe, effective and well...

What is choline, and what is it good for?

Choline is an essential nutrient vital for many body functions, such as nerve signaling, as well as liver and muscle...

Why choose krill oil?

Simply because it supports your health and provides some of the body’s most important building blocks. But there’s much more...

When suppliers are partners, everyone wins

We sat down with Kate Pastor, SVP Superba North America, Aker BioMarine Antarctic US LLC, to talk about the importance of...

The Power of Krill Oil

The krill oil market is on the move thanks to innovation, new delivery formats and science. Aside from the exciting growth...

Marketing krill oil and bringing consumers Back to the Basics

Creating a better product experience to meet the needs of consumers around the globe should be top of mind for...

Is krill oil sustainable?

  Krill oil is rich in marine omega-3 (EPA & DHA), choline and phospholipids. When it comes to marine omega-3s and sourcing...

Everything you need to know about krill

  There is no question that we need omega-3s as they offer a multitude of health benefits from heart to brain, joints, skin...

5 top trends impacting omega-3s in 2019

As today’s consumers become more interested in their health and well-being, it has never before been more important for...

Superba Krill Oil: much more than omega-3s

Krill oil is a natural source of omega-3s delivering essential nutrients to the body. However, Superba KrillTM oil is much...

Did you know that krill oil is more FISH than fish oil?

Fish are the gold standard for getting your omega-3s. But is fish oil the most efficient omega-3 source? Take a deep dive...

How Krill Oil is Good for the Heart

Omega-3 fatty acids are pretty well researched for their impact on heart health. But not all omega-3s are the same—there are...

Video: The exclusive story of Superba Krill

Antarctic krill oil is the world's purest source of marine omega-3s and Superba KrillTM is a proud supplier of krill oil....

The Hottest Trends at SupplySide West 2018

SupplySide West was back in Las Vegas, Nevada to showcase the science, strategy and development of products in the natural...

Video: Why we need to care about the omega-3 levels in the population

Did you know that only 2 percent of the human population has adequate omega-3 levels? It is clear something has to be done,...

How to get more omega-3s in your diet?

Photo Credit This question is usually followed by a relatively easy solution, but for many consumers it seems to be a little...

Uncovering the Future of Krill Oil

 As health conscious consumers continue to seek out the best products on the market, ingredient suppliers will have to...

What are Phospholipids and Why Should You Care?

Phospholipids are natural, integral parts of cells. They are structural components of cell surface membranes and the...

Choline, an Important, Yet Underrated Nutrient

There is no question that omega-3s eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are essential for overall...

Watch the phospholipid advantage of krill oil in action

One of the fundamental advantages of krill oil is that its omega-3s are mainly bound to phospholipids, whereas fish oil’s...

Where does Superba Krill oil come from? A journey from Catch to Capsule

Consumers, more than ever before, demand to know where their products are sourced from and under what conditions they are...

Why tradeshows are great places to learn about omega-3s

The end of the year is approaching and there are a couple of important nutraceutical and pharmaceutical trade shows around...

5 top trends impacting omega-3s in 2018

As today’s consumers become more interested in their health and well-being, it has never before been more important for...

How important are omega-3s during pregnancy?

Omegsa-3s are one of the most studied nutrients on earth. Fortunately, this continuous research allows us to learn more and...

Aker BioMarine continues to investigate the effects of krill oil at the 2018 Norseman Triathlon

In 2017, Superba Krill and Aker BioMarine launched the Pure Science Research Program and pioneered a pilot study with the...

Krill oil: Your next sports supplement

Consumers want sports supplements that not only taste good, but help them reach their health goals. Superba Krill oil is all...

3 Tips for Marketing Omega-3 Supplements to Millennials

Millennials have captured the attention of every industry. It is only natural that they are highly influential on the...

Why is choline an important nutrient for human health?

  Research shows that choline is lacking in the human population. Specifically, the National Health and Nutrition...

What makes krill oil natural and clean?

With the “Clean Label” evolution spreading through the US and 44% of consumers saying they are concerned about illegal or...

Omega-3 Index: The “Cholesterol” Test for the 21st Century

Optimal blood levels of omega-3 fatty acids eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are a worldwide...

How Superba Krill Supports Customer Success

According to Dictionary.com, “success” is the accomplishment of one’s goals. What is customer success, however? It’s the...

5 reasons for choosing Superba Krill for your product portfolio

As consumers become savvier as to which seafood products to buy, supplement providers need to research and question the...

5 things you probably didn't know about krill

Krill are fascinating. You might have already heard of them? They are high in omega-3, which is an important nutrient for...

My Greenland trip - Behind the scenes from our beautiful awareness movie

Highlighting how even those with a balanced diet living a healthy, active lifestyle can lack vital omega-3s, our beautiful...

Are omega-3’s essential for a long and healthy life?

Good question. We need to get a little technical here to understand the definition of an essential nutrient. An essential...

Can We Lift Performance of the World’s Toughest Triathletes?

Aker BioMarine, Pure Science Triathlon team and Norseman have pioneered a study that examines the effects of krill oil...

Why choose Superba Boost - A krill oil concentrate unlike the rest

Over the years we've learned that if you want to succeed in the omega-3 market, you need to differentiate your product(s)...

The love story behind Superba Krill - 3 reasons why krill connects hearts

  When you think of Valentine’s Day, it’s cards, flowers, champagne and chocolates which probably spring to mind, not...

How to choose an omega-3 supplement for your product portfolio

As the volume of investigative research increases year-on-year into the health benefits of omega-3, consumers are becoming...

Learn about the omega-3 levels in the country you are operating in

Much of the world’s population exhibits low blood levels of the omega-3s EPA & DHA, according to a study published in the...

Making omega-3 use personal

Omega-3s are some of the most important nutritional ingredients in the world today. They have been associated with myriad...

5 key omega-3 trends of 2017

The omega-3 market continues to evolve, yielding new products, combinations, and even new stories for some of the more...

Offer your consumers the right combination supplement this winter: Krill oil omega-3s and the sunshine vitamin

Mother Nature has a perfect plan for all of our body needs, but we might be falling short of some vitamins and nutrients...

What makes consumers choose a specific omega-3 supplement?

We all want to be healthy, right? Of course, we do. The challenge, however is to decide what steps we want to take to get...

Global awareness campaign for a global health issue

“Why Living a Seemingly Healthy Life Might Not Be Enough” With this message, Aker BioMarine has launched a global health...

Why consumers want to know where their omega-3s come from

Being able to trust that your omega-3s come from a sustainable, traceable source is crucial. At Aker BioMarine, we...

Why you should consider omega-3 supplementation

Omega-3s are amongst the healthiest supplements you can take. Our bodies need these essential nutrients for everything from...

Do you get enough omega-3s from your diet?

"How do I know if I am getting enough omega-3s?" "Do I get enough from my diet?" These are the questions I asked myself when...

How is the Personalization Trend Impacting the Omega-3 Market?

 The explosion of self-administered tests to help diagnose several conditions from pregnancy to allergies, fertility to...

How to Choose the Right Omega-3s

The omega-3s EPA/DHA are among the most researched nutrients in the world. Beating vitamin E, folic acid and probiotics –...

How Krill Oil Compares to Fish Oil: A Clinical Perspective

Within the omega-3 category, there are some important differences between sources that can impact the delivery of these...

Kate Pastor Joins Aker BioMarine as Senior Vice President of Sales

 

Aker BioMarine Releases 2016 Annual Report

  Company grows sales and improves operations in a still-challenging omega-3 market

Aker BioMarine Celebrates 10 Years in the Krill Business

Join Us for a Special Anniversary Celebration, Free Omega-3 Index Testing, and Much More Onsite at Vitafoods, Booth H40

Aker BioMarine Meets Objectives with ITC Proceedings –Asks ITC to Discontinue Investigation

April 19, 2017, Oslo, Norway – In January 2016, Aker BioMarine filed a U.S. lawsuit against Olympic Holding, Rimfrost,...

Aker BioMarine’s Superba™ Krill Oil Brand Turns 10!

The Company Celebrates 10 Years of Success and Innovation & Receives New Hope’s NutrAward ‘Ingredient of the Year’

Aker BioMarine to build a new krill vessel

Aker BioMarine has commissioned a new environmentally-friendly krill fishing vessel for NOK 1 billion. The vessel will be...