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The Superba blog

Read about research into the benefits of krill to human health.

Video: The exclusive story of Superba Krill

By Thomas Beadnall - Nutritionist, December 11, 2018

Antarctic krill oil is the world's purest source of marine omega-3s and Superba KrillTM is a proud supplier of krill oil. Watch our video to get a glimpse of how we make Superba Krill, the particular health benefits and our view on sustainability.

The Hottest Trends at SupplySide West 2018

By Miranda Wyatt - Marketing Manager, November 29, 2018

SupplySide West was back in Las Vegas, Nevada to showcase the science, strategy and development of products in the natural space. The ingredient show brings together more than 16,000 buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries. With over 1,300 exhibitors and 140 hours of educational and conference programming, there was much to learn and take in.

3 Tips for Marketing Omega-3 Supplements to Baby Boomers

By Miranda Wyatt - Marketing Manager, November 20, 2018

The Baby Boomer Generation includes consumers born between 1946 and 1964 (72 – 54 years old).  As they approach retirement age, healthy aging becomes increasingly important. Many turn to nutritional supplements to help reduce the risk of age-related diseases or the physical signs of aging. 

Video: Why we need to care about the omega-3 levels in the population

By Aysen Korucu - Marketing Manager, November 07, 2018

Did you know that only 2 percent of the human population has adequate omega-3 levels? It is clear something has to be done, but where do we begin? Here is how you as a brand owner can help raise awareness around the importance of omega-3 – and help raise the levels.

How to get more omega-3s in your diet?

By Thomas Beadnall - Nutritionist, November 05, 2018

This question is usually followed by a relatively easy solution, but for many consumers it seems to be a little more complex than just saying, "you need to eat more fish".

Uncovering the Future of Krill Oil

By Miranda Wyatt - Marketing Manager, October 26, 2018

 As health conscious consumers continue to seek out the best products on the market, ingredient suppliers will have to respond with innovative solutions and new science. This demand is helping to drive the krill oil market into new areas.

What are Phospholipids and Why Should You Care?

By Aysen Korucu - Marketing Manager, October 22, 2018

Phospholipids are natural, integral parts of cells. They are structural components of cell surface membranes and the membranes within the cells.

 

Choline, an Important, Yet Underrated Nutrient

By Miranda Wyatt - Marketing Manager, October 19, 2018

There is no question that omega-3s eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are essential for overall health and that krill oil is becoming a preferred omega-3 option for consumers.  Krill oil is interesting because its fatty acids are largely bound to phospholipids, which are integral to the body and its cell membranes. In addition to its unique phospholipid advantage, krill oil contains other powerful nutrients such as astaxanthin and choline.

Watch the phospholipid advantage of krill oil in action

By Thomas Beadnall - Nutritionist, October 11, 2018

One of the fundamental advantages of krill oil is that its omega-3s are mainly bound to phospholipids, whereas fish oil’s are bound to triglycerides. This important distinction has many different implications for the absorption, function and health effects of the omega-3s that you are taking. Furthermore, this phospholipid advantage allows for unique messaging opportunities towards consumers.

Where does Superba Krill oil come from? A journey from Catch to Capsule

Consumers, more than ever before, demand to know where their products are sourced from and under what conditions they are made, requiring transparency and openness from companies marketing and selling these products. Supplement companies today have a responsibility to ensure they introduce accurate, high quality and trusted ingredients into the marketplace.

Why tradeshows are great places to learn about omega-3s

By Aysen Korucu - Marketing Manager, September 05, 2018

The end of the year is approaching and there are a couple of important nutraceutical and pharmaceutical trade shows around the corner that will be packed with visitors and exhibitors alike. We all want to get the most out of these big trade shows and learn about the latest trends and product offerings in the market. Trade shows are great places to learn about products and ingredients that you have an interest for.

5 top trends impacting omega-3s in 2018

By Thomas Beadnall - Nutritionist, August 24, 2018

As today’s consumers become more interested in their health and well-being, it has never before been more important for companies to follow the right trends, make the right decisions and keep up with rapidly changing markets.

How important are omega-3s during pregnancy?

Omegsa-3s are one of the most studied nutrients on earth. Fortunately, this continuous research allows us to learn more and more about the potential health benefits related to this nutrient.

Aker BioMarine continues to investigate the effects of krill oil at the 2018 Norseman Triathlon

In 2017, Superba Krill and Aker BioMarine launched the Pure Science Research Program and pioneered a pilot study with the Oslo Univeristy Hospital to examine the effects on omega-3 levels during high-intensity exercise in athletes.

Krill oil: Your next sports supplement

Consumers want sports supplements that not only taste good, but help them reach their health goals. Superba Krill oil is all of the above and more!

3 Tips for Marketing Omega-3 Supplements to Millennials

Millennials have captured the attention of every industry. It is only natural that they are highly influential on the supplement market, but how do you reach them?

Why is choline an important nutrient for human health?

 

Research shows that choline is lacking in the human population. Specifically, the National Health and Nutrition Examination Survey has found that almost 90% of Americans have inadequate intakes of choline. The demand is high, and the supply is developing, but why is this nutrient so important?

What makes krill oil natural and clean?

With the “Clean Label” evolution spreading through the US and 44% of consumers saying they are concerned about illegal or tainted products, it is safe to say that consumers are looking for supplements that are natural and clean - now more than ever.  

Omega-3 Index: The “Cholesterol” Test for the 21st Century

By Dr. Bill Harris, May 11, 2018

Optimal blood levels of omega-3 fatty acids eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are a worldwide rarity. Only places where fish is consumed virtually every day (like Japan and Greenland) are average Omega-3 Index levels in the desirable range (8%-12%). In the US, over 95% of the population have suboptimal levels of omega-3.

How Superba Krill Supports Customer Success

According to Dictionary.com, “success” is the accomplishment of one’s goals. What is customer success, however? It’s the proactive effort of building relationships with existing customers, understanding their company and product goals, and helping them meet those goals.

5 reasons for choosing Superba Krill for your product portfolio

As consumers become savvier as to which seafood products to buy, supplement providers need to research and question the quality of the omega-3 ingredient they want to sell in the market. Quality, sustainability and traceability are only some of the reasons why your consumers will appreciate Superba Krill oil. 

5 things you probably didn't know about krill

Krill are fascinating. You might have already heard of them? They are high in omega-3, which is an important nutrient for heart health amongst many others. What’s more, krill oil naturally contains phospholipids, astaxanthin and the vitamin choline.

 

However, you probably already know that and what we’re here for, is what you didn’t know about krill.

My Greenland trip - Behind the scenes from our beautiful awareness movie

Highlighting how even those with a balanced diet living a healthy, active lifestyle can lack vital omega-3s, our beautiful and inspiring film by award-winning Norwegian Director, Per-Olav Sørensen, has justifiably made a big impact. We followed Maria, an urban personal trainer, to her hometown in Greenland. Filmed on location in a remote fishing village, Kapisillit, for the film crew and me from Aker BioMarine who visited, our time spent there and with its inspiring inhabitants will stay with us forever.

Are omega-3’s essential for a long and healthy life?

Good question. We need to get a little technical here to understand the definition of an essential nutrient. An essential nutrient is a nutrient that the body cannot synthesize on its own and must be provided from the diet. These nutrients are necessary for the body to function properly. The six essential nutrients include carbohydrates, protein, fat, vitamins, minerals and water.

 

Why choose Superba Boost - A krill oil concentrate unlike the rest

By Miranda Wyatt, February 26, 2018

Over the years we've learned that if you want to succeed in the omega-3 market, you need to differentiate your product(s) and effectively connect with consumers. With this in mind, we used our experience and technological advances to create the next generation of krill oil concentrate: Superba BoostTM.

The love story behind Superba Krill - 3 reasons why krill connects hearts

By Gunhild Yksnøy - Brand Director, February 13, 2018
 
When you think of Valentine’s Day, it’s cards, flowers, champagne and chocolates which probably spring to mind, not Antarctic crustaceans.

How to choose an omega-3 supplement for your product portfolio

By Thomas Beadnall - Nutritionist, January 16, 2018

As the volume of investigative research increases year-on-year into the health benefits of omega-3, consumers are becoming more savvy as to which products they feel are right for them. This means that supplement providers need to do their homework, which means carefully exploring, researching and questioning the properties and quality of the omega-3 ingredient they want to sell in the market. While this may seem like a daunting task, there are some fundamental points that you should consider when choosing an omega-3 ingredient for your product portfolio.

Learn about the omega-3 levels in the country you are operating in

By Gunhild Yksnøy - Brand Director, January 03, 2018

Much of the world’s population exhibits low blood levels of the omega-3s EPA & DHA, according to a study published in the May 2016 issue of Progress in Lipid Research. Omega-3 deficiency is associated with several major chronic diseases. Given these findings, it has been suggested that low omega-3 status is as much a public health issue as vitamin D deficiency and that it is imperative to get these nutrients into the hands of as many people as possible.

Making omega-3 use personal

By Gunhild Yksnøy - Brand Director, December 18, 2017

Omega-3s are some of the most important nutritional ingredients in the world today. They have been associated with myriad benefits and the scientific support continues to pour in. To harness these benefits, consumers are seeking omega-3 solutions that are the right fit for them.

5 key omega-3 trends of 2017

By Aysen Korucu - Marketing Manager, December 13, 2017

The omega-3 market continues to evolve, yielding new products, combinations, and even new stories for some of the more established ingredients. The good news is the interest in omega-3s is steady these days, with many experts supporting their benefits for a wide range of health conditions.

Offer your consumers the right combination supplement this winter: Krill oil omega-3s and the sunshine vitamin

By Aysen Korucu - Marketing Manager, November 29, 2017

Mother Nature has a perfect plan for all of our body needs, but we might be falling short of some vitamins and nutrients during the winter months. We start feeling more stressed and tired once November hits. In Europe, after a beautiful, hot summer and a relatively mild autumn start, there are early signs of a rather colder winter this year.

What makes consumers choose a specific omega-3 supplement?

By Aysen Korucu - Marketing Manager, November 23, 2017

We all want to be healthy, right? Of course, we do. The challenge, however is to decide what steps we want to take to get there. Over the past decade the consumption of health supplements has risen significantly and none more so than in the taking of omega-3s. But this growth is not down to fanciful claims by companies – the recognized health benefits of omega-3s have been documented in more than 30,000 publications.

Global awareness campaign for a global health issue

“Why Living a Seemingly Healthy Life Might Not Be Enough”

With this message, Aker BioMarine has launched a global health awareness film starring a young woman, Maria, living an active life in the big city. Her daily routines include hardcore exercise and a balanced diet.

Why consumers want to know where their omega-3s come from

By Marte Dalsegg - Content Manager, November 01, 2017

Being able to trust that your omega-3s come from a sustainable, traceable source is crucial. At Aker BioMarine, we experience customers increasingly demanding information on what our krill products contain, how we conduct the harvesting, as well as the krill’s condition.

Why you should consider omega-3 supplementation

By Thomas Beadnall - Nutritionist, October 12, 2017

Omega-3s are amongst the healthiest supplements you can take. Our bodies need these essential nutrients for everything from maintaining a healthy heart to controlling inflammation and helping to reduce cholesterol and high triglyceride levels.

Do you get enough omega-3s from your diet?

By Thomas Beadnall - Nutritionist, October 04, 2017

"How do I know if I am getting enough omega-3s?"

"Do I get enough from my diet?"

These are the questions I asked myself when I first questioned my intake of omega-3 fatty acids. Let me tell you now, chances are – probably not.

How is the Personalization Trend Impacting the Omega-3 Market?

By Thomas Beadnall - Nutritionist, September 27, 2017
  The explosion of self-administered tests to help diagnose several conditions from pregnancy to allergies, fertility to nutrient deficiencies fits nicely into a trend called personalization. This trend, which has been budding for several years, even decades, has witnessed a major influx of products to help consumers take back control of their health.

How to Choose the Right Omega-3s

By Aysen Korucu - Marketing Manager, September 20, 2017

The omega-3s EPA/DHA are among the most researched nutrients in the world. Beating vitamin E, folic acid and probiotics – and even some of the most established pharmaceuticals such as Lipitor, acetaminophen and Metformin (source: PubMed/GOED).

How Krill Oil Compares to Fish Oil: A Clinical Perspective

By Andreas Berg Storsve - R&D Director, September 08, 2017

Within the omega-3 category, there are some important differences between sources that can impact the delivery of these fatty acids to the body’s cells and tissues. In particular, krill oil’s omega-3s are mostly bound to phospholipids and therefore undergo different digestive and distribution routes vs. fish oil when they get into the body.

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SUPERBA KRILL OIL
A pure, natural source of health promoting Omega-3s. Superba Krill oil is boosting heart, brain, and joint health as well as contributing to a balanced diet. Better absorbed in the cells, because of the unique phospholipid advantage.

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