Millennials have captured the attention of every industry. Born after 1980, they are approximately 25% of the U.S. population and the fastest growing demographic. Due to this, they are highly influential on the supplement market and industry trends.
Research shows that choline is lacking in the human population. Specifically, the National Health and Nutrition Examination Survey has found that almost 90% of Americans have inadequate intakes of choline. The demand is high, and the supply is developing, but why is this nutrient so important?
With the “Clean Label” evolution spreading through the US and 44% of consumers saying they are concerned about illegal or tainted products, it is safe to say that consumers are looking for supplements that are natural and clean - now more than ever.
Optimal blood levels of omega-3 fatty acids eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are a worldwide rarity. Only places where fish is consumed virtually every day (like Japan and Greenland) are average Omega-3 Index levels in the desirable range (8%-12%). In the US, over 95% of the population have suboptimal levels of omega-3.
According to Dictionary.com, “success” is the accomplishment of one’s goals. What is customer success, however? It’s the proactive effort of building relationships with existing customers, understanding their company and product goals, and helping them meet those goals.
As consumers become savvier as to which seafood products to buy, supplement providers need to research and question the quality of the omega-3 ingredient they want to sell in the market. Quality, sustainability and traceability are only some of the reasons why your consumers will appreciate Superba™ Krill oil.
Consumers want sports supplements that not only taste good, but help them reach their health goals. Superba Krill oil is all of the above and more!
Krill are fascinating. You might have already heard of them? They are high in omega-3, which is an important nutrient for heart health amongst many others. What’s more, krill oil naturally contains phospholipids, astaxanthin and the vitamin choline.
However, you probably already know that and what we’re here for, is what you didn’t know about krill.
Highlighting how even those with a balanced diet living a healthy, active lifestyle can lack vital omega-3s, our beautiful and inspiring film by award-winning Norwegian Director, Per-Olav Sørensen, has justifiably made a big impact. We followed Maria, an urban personal trainer, to her hometown in Greenland. Filmed on location in a remote fishing village, Kapisillit, for the film crew and me from Aker BioMarine who visited, our time spent there and with its inspiring inhabitants will stay with us forever.
