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The Superba blog

Read about research into the benefits of krill to human health.

Video: The exclusive story of Superba Krill

By Thomas Beadnall - Nutritionist, December 11, 2018

Antarctic krill oil is the world's purest source of marine omega-3s and Superba KrillTM is a proud supplier of krill oil. Watch our video to get a glimpse of how we make Superba Krill, the particular health benefits and our view on sustainability.

The Hottest Trends at SupplySide West 2018

By Miranda Wyatt - Marketing Manager, November 29, 2018

SupplySide West was back in Las Vegas, Nevada to showcase the science, strategy and development of products in the natural space. The ingredient show brings together more than 16,000 buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries. With over 1,300 exhibitors and 140 hours of educational and conference programming, there was much to learn and take in.

3 Tips for Marketing Omega-3 Supplements to Baby Boomers

By Miranda Wyatt - Marketing Manager, November 20, 2018

The Baby Boomer Generation includes consumers born between 1946 and 1964 (72 – 54 years old).  As they approach retirement age, healthy aging becomes increasingly important. Many turn to nutritional supplements to help reduce the risk of age-related diseases or the physical signs of aging. 

Video: Why we need to care about the omega-3 levels in the population

By Aysen Korucu - Marketing Manager, November 07, 2018

Did you know that only 2 percent of the human population has adequate omega-3 levels? It is clear something has to be done, but where do we begin? Here is how you as a brand owner can help raise awareness around the importance of omega-3 – and help raise the levels.

How to get more omega-3s in your diet?

By Thomas Beadnall - Nutritionist, November 05, 2018

This question is usually followed by a relatively easy solution, but for many consumers it seems to be a little more complex than just saying, "you need to eat more fish".

Uncovering the Future of Krill Oil

By Miranda Wyatt - Marketing Manager, October 26, 2018

 As health conscious consumers continue to seek out the best products on the market, ingredient suppliers will have to respond with innovative solutions and new science. This demand is helping to drive the krill oil market into new areas.

What are Phospholipids and Why Should You Care?

By Aysen Korucu - Marketing Manager, October 22, 2018

Phospholipids are natural, integral parts of cells. They are structural components of cell surface membranes and the membranes within the cells.

 

Choline, an Important, Yet Underrated Nutrient

By Miranda Wyatt - Marketing Manager, October 19, 2018

There is no question that omega-3s eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are essential for overall health and that krill oil is becoming a preferred omega-3 option for consumers.  Krill oil is interesting because its fatty acids are largely bound to phospholipids, which are integral to the body and its cell membranes. In addition to its unique phospholipid advantage, krill oil contains other powerful nutrients such as astaxanthin and choline.

Watch the phospholipid advantage of krill oil in action

By Thomas Beadnall - Nutritionist, October 11, 2018

One of the fundamental advantages of krill oil is that its omega-3s are mainly bound to phospholipids, whereas fish oil’s are bound to triglycerides. This important distinction has many different implications for the absorption, function and health effects of the omega-3s that you are taking. Furthermore, this phospholipid advantage allows for unique messaging opportunities towards consumers.

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SUPERBA KRILL OIL
A pure, natural source of health promoting Omega-3s. Superba Krill oil is boosting heart, brain, and joint health as well as contributing to a balanced diet. Better absorbed in the cells, because of the unique phospholipid advantage.

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