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How Can Brands Differentiate Their Products in a Crowded Heart Health Market

heart health featured

4 min. read


February is Heart Health Month, but any time of the year is the perfect time to talk about preventative care and solutions. In a sea of heart health supplements, how can brands and retailers best serve their customers?

How to market your heart health supplement

The heart health market is continuing to evolve, and preventative care needs to be part of the conversation. Today, it’s about lifestyle changes and taking the simple steps to be a healthier version of yourself while you are still healthy.

In terms of preventative care, omega-3s are a step in the right direction. In addition to being a heart health solution, we need to start thinking about our omega-3s as more of a baseline nutrient supplement, similar to a multi-vitamin or probiotic, intended for overall health.

Once you (the brand or retailer) have established that a preventative heart health solution is a must-have for your portfolio or store shelves, what is your next step, what should you look for, and why?

Take a look at the 3 must-haves when marketing a krill oil heart health supplement below!


Must-Have #1: A solution with a multitude of benefits, backed by science

Science is one of the most important factors in the advancement, evolution and continuous development within the heart health supplement category. Superba Krill is rich in omega-3 fatty acids essential for heart health, is bound to phospholipids, and naturally contains astaxanthin and choline, AND is one of the most researched krill oil brands on the market today.

Several studies document Superba Krill Oil’s efficiency in raising the Omega-3 Index in the body. Aker BioMarine, the company that produces Superba Krill oil, is currently venturing into new areas to continue uncovering the potential of krill oil. The team recently looked at krill oil and choline and found that krill oil is a safe, effective and well tolerated way to boost your necessary intake levels of choline, which is important for cardiovascular health.

Download the Superba Krill Brochure


Must-Have #2: Know where your product is coming from

Traceability is an absolute must. And simplicity and honesty are key. Brands and retailers need to ask: Where is your product coming from? Where was it manufactured? It’s crucial to ensure the continued integrity of the materials sold to the natural products retailers and brands that built this industry and protect it from the commoditization of supplementation.

Aker BioMarine maintains a 100% traceable supply chain that it owns and controls. This means that you can trace the origins of the oil and have insights to its development all the way from sea to shelf.

Read more about our traceability tool here.


Must-Have #3: Certified labels of trust

Consumers have access to a tremendous amount of information, which places the responsibility on each level across the supply chain. To that end, there is no question that 3rd party certifications help substantiate a product and its ingredients. It’s important to look for 3rd party certifications such as Non-GMO Project verified, certified sustainable by the Marine Stewardship Council (MSC) and more.

Consumers are seeking out the best products online and on store shelves and that is requiring manufacturers, brands, retailers and ingredient suppliers, alike, to make positive changes. When it comes to heart health (and other areas), manufacturers should be able to check off all of the boxes that ensure an ingredient is all that it claims to be.


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Does your krill oil meet these three important must-haves? Read more about Superba Krill oil in our brochure.

Download the Superba Krill Brochure