Consumers want sports supplements that not only taste good, but help them reach their health goals. Superba Krill oil is all of the above and more!
Standing out in the heavily saturated sports nutrition market is hard work. Beyond being a competitive space, your health-conscious consumers, such as athletes, are a unique group when it comes to purchasing sports supplements.
For example, they are more likely to research and compare their options before making a purchase. They are highly educated on many topics like nutritional values, ingredient makeup, and dosage rates. They also have specific nutritional needs and diet restrictions that are crucial factors in the decision making process.
To grab the attention of consumers looking to purchase sports supplements you have to provide products that are not only invaluable but also unique. It’s time to consider adding krill oil to your sports supplement product line if you haven’t already.
Omega-3s are Essential for Sports Nutrition
Omega-3 fatty acids are the building blocks of our cells and help support good overall health. In fact, the long-chain n-3 polyunsaturated fatty acids (PUFAs), eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) have been found to have positive effects in chronic inflammatory disease, such as cardiovascular disease (1) and diabetes mellitus (2).
Dive Deeper: Are omega-3’s essential for a long and healthy life?
Unfortunately, having low blood levels of the omega-3s EPA and DHA, also known as the Omega-3 Index level, puts a person at risk for major chronic disorders like heart disease. This is extremely important for athletes such as runners, body builders, gymnasts, etc. who are already at higher risks of health issues due to their intense physical activity.
It is true that moderate exercise in comparison to a sedentary lifestyle lowers the risk of upper respiratory tract infections (URTI). However, intense exercise or activity can lead to inflammation, increased acidity in muscles, tissue damage and suppression of the immune system (3).
“We know that high-intensity training has an impact on immune function and inflammation, making athletes especially vulnerable to illness and infections. This has a direct impact on the athletes’ physical recovery and performance.”
DR. Andreas Berg Storsve, Director R&D at Aker BioMarine
Knowing this, we launched a research study to further investigate the connection between the omega-3 Index level and athletes' endurance, performance and recovery. Thus far, results from our Norseman Triathlon pilot study show that following high-intensity exercise, the Omega-3 Index level of the studied triathletes dramatically dropped. Additionally, the initial results indicate that having higher omega-3 levels were associated with less illness during training and better performance during the Norseman Triathlon race.
Further research is in progress to validate and extend these findings. However, this and other studies suggest that consumers who are physically active should consume more omega-3s to help support immune function and maintain good health (4). Luckily, there is a solution: krill oil.
Krill oil supplementation has beneficial effects on oxidative stress and immune function and can help to improve a balanced sports nutrition for athletes (3). In fact, krill oil is known to increase immune responses 3 hours after a maximal exercise test (5).
Krill Oil is a Unique Sports Supplement Option
Finding an omega-3 supplement isn’t hard in today’s market. However, unlike fish oil and microalgae capsules, krill oil:
- Is a rich source of the omega-3s EPA and DHA
- Is gentler on the stomach and eliminates fishy burps
- Is more readily absorbed by the body which allows smaller capsules
- Is a clean option, containing no additives or preservatives
- Naturally includes choline, which may aid sports performance
A natural component of krill oil that other omega-3s sources don’t have is choline, which is an essential vitamin-like nutrient. It helps maintain the proper structure and integrity of cell membranes and can help reduce inflammation.
Choline levels drop during endurance events like marathons and triathlons which can negatively impact performance. However, supplementation of choline in PC form (like in krill oil) is a resolution and more beneficial than using choline salts.
With many marine omega-3 supplements, the omega-3s are bound to triglycerides which makes the oil sit on top of the stomach. However, krill contain phospholipid-bound omega-3s that mix well with the food and liquids in the stomach. The results are no discomfort or fishy burps when consumed. This phospholipid distinction also allows for better delivery of the omega-3s to human tissue and cells.
Watch Now: The Difference between Krill Oil and Fish Oil
In combination with better delivery, the bio-efficiency and stability of krill oil supplements allow for smaller, easier to swallow pills with less daily dosage requirements. Consumers of other omega-3 supplements are typically inundated with having to take a handful of large capsules every day to meet the recommended intake.
Superba KrillTM Oil is Your Way to Stand Out
Consumers want sports supplements that not only taste good, but help them reach their health goals.
Superba Krill oil is all of the above and more! Are you ready for the next step? We’re here to answer any questions you may have, including prices, product options and more!
Read more about Improving human health
- Lemaitre RN, King IB, Mozaffarian D, Kuller LH, Tracy RP, Siscovick DS. n-3 polyunsaturated fatty acids, fatal ischemic heart disease, and nonfatal myocardial infarction in older adults: The Cardiovascular Health Study. American Journal of Clinical Nutrition. 2003; 77:319–25. PMID: 12540389
- Nettleton JA, Katz R. n-3 long-chain polyunsaturated fatty acids in type 2 diabetes: A review. Journal of the American Dietetic Association. 2005; 105:428–40. PMID: 15746832
- Anheller, J.E.; Hellgren, L.; Karlstam, B.; Vincent, J. Biochemical and biological profile of a new enzyme preparation from antarctic krill (e. Superba) suitable for debridement of ulcerative lesions. Archives of dermatological research 1989, 281, 10 (5)-110.
- Burri, Lena. Krill Oil Concentrate: The Phospholipid factor that sets krill oil apart 2017; 16-17
- Da Boit M, Mastalurova I, Brazaite G, McGovern N, Thompson K, Gray SR (2015) The Effect of Krill Oil Supplementation on Exercise Performance and Markers of Immune Function. PLoS ONE 10(9): e0139174. doi:10.1371/journal. pone.0139174