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The Superba blog

Read about research into the benefits of krill to human health.

Aker BioMarine continues to investigate the effects of krill oil at the 2018 Norseman Triathlon

In 2017, Superba Krill and Aker BioMarine launched the Pure Science Research Program and pioneered a pilot study with the Oslo Univeristy Hospital to examine the effects on omega-3 levels during high-intensity exercise in athletes.

Krill oil: Your next sports supplement

Consumers want sports supplements that not only taste good, but help them reach their health goals. Superba Krill oil is all of the above and more!

3 Tips for Marketing Omega-3 Supplements to Millennials

Millennials have captured the attention of every industry. It is only natural that they are highly influential on the supplement market, but how do you reach them?

Why is choline an important nutrient for human health?

 

Research shows that choline is lacking in the human population. Specifically, the National Health and Nutrition Examination Survey has found that almost 90% of Americans have inadequate intakes of choline. The demand is high, and the supply is developing, but why is this nutrient so important?

What makes krill oil natural and clean?

With the “Clean Label” evolution spreading through the US and 44% of consumers saying they are concerned about illegal or tainted products, it is safe to say that consumers are looking for supplements that are natural and clean - now more than ever.  

Omega-3 Index: The “Cholesterol” Test for the 21st Century

By Dr. Bill Harris, May 11, 2018

Optimal blood levels of omega-3 fatty acids eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are a worldwide rarity. Only places where fish is consumed virtually every day (like Japan and Greenland) are average Omega-3 Index levels in the desirable range (8%-12%). In the US, over 95% of the population have suboptimal levels of omega-3.

How Superba Krill Supports Customer Success

According to Dictionary.com, “success” is the accomplishment of one’s goals. What is customer success, however? It’s the proactive effort of building relationships with existing customers, understanding their company and product goals, and helping them meet those goals.

5 reasons for choosing Superba Krill for your product portfolio

As consumers become savvier as to which seafood products to buy, supplement providers need to research and question the quality of the omega-3 ingredient they want to sell in the market. Quality, sustainability and traceability are only some of the reasons why your consumers will appreciate Superba Krill oil. 

5 things you probably didn't know about krill

Krill are fascinating. You might have already heard of them? They are high in omega-3, which is an important nutrient for heart health amongst many others. What’s more, krill oil naturally contains phospholipids, astaxanthin and the vitamin choline.

 

However, you probably already know that and what we’re here for, is what you didn’t know about krill.

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SUPERBA KRILL OIL
A pure, natural source of health promoting Omega-3s. Superba Krill oil is boosting heart, brain, and joint health as well as contributing to a balanced diet. Better absorbed in the cells, because of the unique phospholipid advantage.

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