The Superba blog

Read about research into the benefits of krill to human health.

The love story behind Superba Krill - 3 reasons why krill connects hearts

By Gunhild Yksnøy - Brand Director, February 13, 2018
When you think of Valentine’s Day, it’s cards, flowers, champagne and chocolates which probably spring to mind, not Antarctic crustaceans.

5 top trends impacting omega-3s in 2018

By Thomas Beadnall - Nutritionist, February 01, 2018

As today’s consumers become more interested in their health and wellbeing, it has never before been more important for companies to follow the right trends, make the right decisions and keep up with rapidly changing markets.

Why is it important to care about the omega-3 levels in the population?

By Aysen Korucu - Marketing Manager, January 24, 2018

Did you know that only 2% of the human population has adequate omega-3 levels? Using the Omega-3 Index test we are able to measures the amount of EPA and DHA in the red blood cells, which helps us to determine if someone has healthy omega-3 levels. 

How to choose an omega-3 supplement for your product portfolio

By Thomas Beadnall - Nutritionist, January 16, 2018

As the volume of investigative research increases year-on-year into the health benefits of omega-3, consumers are becoming more savvy as to which products they feel are right for them. This means that supplement providers need to do their homework, which means carefully exploring, researching and questioning the properties and quality of the omega-3 ingredient they want to sell in the market. While this may seem like a daunting task, there are some fundamental points that you should consider when choosing an omega-3 ingredient for your product portfolio.

Learn about the omega-3 levels in the country you are operating in

By Gunhild Yksnøy - Brand Director, January 03, 2018

Much of the world’s population exhibits low blood levels of the omega-3s EPA & DHA, according to a study published in the May 2016 issue of Progress in Lipid Research. Omega-3 deficiency is associated with several major chronic diseases. Given these findings, it has been suggested that low omega-3 status is as much a public health issue as vitamin D deficiency and that it is imperative to get these nutrients into the hands of as many people as possible.

Making omega-3 use personal

By Gunhild Yksnøy - Brand Director, December 18, 2017

Omega-3s are some of the most important nutritional ingredients in the world today. They have been associated with myriad benefits and the scientific support continues to pour in. To harness these benefits, consumers are seeking omega-3 solutions that are the right fit for them.

5 key omega-3 trends of 2017

By Aysen Korucu - Marketing Manager, December 13, 2017

The omega-3 market continues to evolve, yielding new products, combinations, and even new stories for some of the more established ingredients. The good news is the interest in omega-3s is steady these days, with many experts supporting their benefits for a wide range of health conditions.

Offer your consumers the right combination supplement this winter: Krill oil omega-3s and the sunshine vitamin

By Aysen Korucu - Marketing Manager, November 29, 2017

Mother Nature has a perfect plan for all of our body needs, but we might be falling short of some vitamins and nutrients during the winter months. We start feeling more stressed and tired once November hits. In Europe, after a beautiful, hot summer and a relatively mild autumn start, there are early signs of a rather colder winter this year.

What makes consumers choose a specific omega-3 supplement?

By Aysen Korucu - Marketing Manager, November 23, 2017

We all want to be healthy, right? Of course, we do. The challenge, however is to decide what steps we want to take to get there. Over the past decade the consumption of health supplements has risen significantly and none more so than in the taking of omega-3s. But this growth is not down to fanciful claims by companies – the recognized health benefits of omega-3s have been documented in more than 30,000 publications.

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A pure, natural source of health promoting Omega-3s. Superba Krill oil is boosting heart, brain, and joint health as well as contributing to a balanced diet. Better absorbed in the cells, because of the unique phospholipid advantage.

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