This question is usually followed by a relatively easy solution, but for many consumers it seems to be a little more complex than just saying, "you need to eat more fish".
As health conscious consumers continue to seek out the best products on the market, ingredient suppliers will have to respond with innovative solutions and new science. This demand is helping to drive the krill oil market into new areas.
Phospholipids are natural, integral parts of cells. They are structural components of cell surface membranes and the membranes within the cells, because they help maintain their strength, flexibility, and integrity.
There is no question that omega-3s eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are essential for overall health and that krill oil is becoming a preferred omega-3 option for consumers. Krill oil is interesting because its fatty acids are largely bound to phospholipids, which are integral to the body and its cell membranes. In addition to its unique phospholipid advantage, krill oil contains other powerful nutrients such as astaxanthin and choline.
One of the fundamental advantages of krill oil is that its omega-3s are mainly bound to phospholipids, whereas fish oil’s are bound to triglycerides. This important distinction has many different implications for the absorption, function and health effects of the omega-3s that you are taking. Furthermore, this phospholipid advantage allows for unique messaging opportunities towards consumers.
Consumers, more than ever before, demand to know where their products are sourced from and under what conditions they are made, requiring transparency and openness from companies marketing and selling these products. Supplement companies today have a responsibility to ensure they introduce accurate, high quality and trusted ingredients into the marketplace.
The end of the year is approaching and there are a couple of important nutraceutical and pharmaceutical trade shows around the corner that will be packed with visitors and exhibitors alike. We all want to get the most out of these big trade shows and learn about the latest trends and product offerings in the market. Trade shows are great places to learn about products and ingredients that you have an interest for.
As today’s consumers become more interested in their health and well-being, it has never before been more important for companies to follow the right trends, make the right decisions and keep up with rapidly changing markets.
Omegsa-3s are one of the most studied nutrients on earth. Fortunately, this continuous research allows us to learn more and more about the potential health benefits related to this nutrient.
