SupplySide West was back in Las Vegas, Nevada to showcase the science, strategy and development of products in the natural space. The ingredient show brings together more than 16,000 buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries. With over 1,300 exhibitors and 140 hours of educational and conference programming, there was much to learn and take in.
The Baby Boomer Generation includes consumers born between 1946 and 1964 (72 – 54 years old). As they approach retirement age, healthy aging becomes increasingly important. Many turn to nutritional supplements to help reduce the risk of age-related diseases or the physical signs of aging.
Did you know that only 2 percent of the human population has adequate omega-3 levels? It is clear something has to be done, but where do we begin? Here is how you as a brand owner can help raise awareness around the importance of omega-3 – and help raise the levels.
This question is usually followed by a relatively easy solution, but for many consumers it seems to be a little more complex than just saying, "you need to eat more fish".
As health conscious consumers continue to seek out the best products on the market, ingredient suppliers will have to respond with innovative solutions and new science. This demand is helping to drive the krill oil market into new areas.
Phospholipids are natural, integral parts of cells. They are structural components of cell surface membranes and the membranes within the cells, because they help maintain their strength, flexibility, and integrity.
There is no question that omega-3s eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are essential for overall health and that krill oil is becoming a preferred omega-3 option for consumers. Krill oil is interesting because its fatty acids are largely bound to phospholipids, which are integral to the body and its cell membranes. In addition to its unique phospholipid advantage, krill oil contains other powerful nutrients such as astaxanthin and choline.
One of the fundamental advantages of krill oil is that its omega-3s are mainly bound to phospholipids, whereas fish oil’s are bound to triglycerides. This important distinction has many different implications for the absorption, function and health effects of the omega-3s that you are taking. Furthermore, this phospholipid advantage allows for unique messaging opportunities towards consumers.
Consumers, more than ever before, demand to know where their products are sourced from and under what conditions they are made, requiring transparency and openness from companies marketing and selling these products. Supplement companies today have a responsibility to ensure they introduce accurate, high quality and trusted ingredients into the marketplace.
