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Blogs and news

Superba Blog

Read about research into the benefits of krill to human health.

Superba Boost Probably the Best Krill Oil in the World

Over the years we've learned that if you want to succeed in the omega-3 market, you need to differentiate your product(s)...

3 Tips for Marketing Omega-3 Supplements to Baby Boomers

The Baby Boomer Generation includes consumers born between 1946 and 1964 (72 – 56 years old).  As they approach retirement...

The Power of Krill Oil

The krill oil market is on the move thanks to innovation, new delivery formats and science. Aside from the exciting growth...

A must read

How Can Brands Differentiate Their Products in a Crowded Heart Health Market

The krill oil market is on the move thanks to innovation, new delivery formats and science. Aside from the exciting growth...

Did You Know That Krill Oil Is More Fish Than Fish Oil?

Fish are the gold standard for getting your omega-3s. But is fish oil the most efficient omega-3 source? Take a deep dive...

How Krill Oil is Good for the Heart

Omega-3 fatty acids are pretty well researched for their impact on heart health. But not all omega-3s are the same — there...

Video: Why we need to care about the omega-3 levels in the population

Did you know that only 2 percent of the human population has adequate omega-3 levels? It is clear something has to be done,...