September is Healthy Aging Month, a time to recognize that longevity is about much more than simply adding years to life. People are living longer, but not necessarily healthier, creating an opportunity to shift the conversation from lifespan to healthspan, and ultimately, staying closer to our personal best for longer, otherwise known as peakspan.
Healthy aging is about supporting strength, mobility, cognitive function and overall wellbeing. As aging affects various systems at once, there is growing demand for clinically supported solutions that address multiple dimensions of health from menopause and midlife to active aging, metabolism support, and muscle and mobility.
Healthy Aging: A Rapidly Growing Opportunity
Healthy aging is one of the fastest-growing condition categories in supplements, projected to surpass $1.88 billion in the U.S. by 2028 (Source: Nutrition Business Journal, Condition Specific Report 2025.) The opportunity is being driven by strong consumer interest: according to Nutrition Business Journal research, 73% of consumers globally say healthy aging is extremely or very important to them. Their top priorities are highly functional from staying mobile and remaining physically active to maintaining an active mind.
This demand extends well beyond the traditional 60+ consumer. In Europe, the longevity supplements market is projected to grow from $0.50 billion in 2025 to $1.23 billion by 2035, representing a 9.4% CAGR (Source: Future Market Insights. Consumer context: McKinsey Future of Wellness 2025; WHO Ageing and Health Fact Sheet; Euromonitor Global Consumer Trends 2025).
As consumers increasingly think about healthy aging across multiple life stages, the opportunity is shifting toward solutions that support the specific needs and priorities of people throughout the aging journey. There is no one-size-fits-all approach to healthy aging.
One Ingredient. Multiple Nutritional Dimensions.
Superba Krill naturally delivers EPA and DHA and choline together in phospholipid form, along with astaxanthin. This distinctive composition has made krill oil the subject of growing research into how omega-3 nutrition may support health at the cellular level.
EPA and DHA support muscle, joints, heart and brain health, help modulate inflammatory processes and contribute to normal cell membrane function. Choline supports normal liver function, lipid metabolism and muscle function. It is also a precursor to acetylcholine, which plays a role in nerve-to-muscle signaling.
Phospholipids naturally carry omega-3s and choline and are key structural components of cell membranes, making the form inherently relevant to cellular health. And astaxanthin is a naturally occurring antioxidant that contributes to krill's distinctive marine nutrient profile.
From Phospholipid Delivery to Measurable Membrane Incorporation
Every organ, tissue and system in the body is made up of cells. As we age, those cells are exposed to a range of internal and external stressors that can affect how they function, making cellular health an important part of the healthy-aging conversation.
The phospholipid story goes well beyond absorption. Phospholipids are key structural components of cell membranes, making them inherently relevant to how cells are built and function. Absorption is the first step as it determines how much EPA and DHA enter the bloodstream and can be transported throughout the body.
But what ultimately matters is what happens next including how much EPA and DHA are incorporated into cell membranes, where omega-3s contribute to membrane structure, fluidity, signaling and other essential biological functions.
Superba Krill doesn't simply deliver omega-3s. It delivers EPA and DHA naturally carried in phospholipids, alongside choline, bringing together multiple nutritional dimensions relevant to healthy aging.
Superba Krill: Supporting Multiple Dimensions of Healthy Aging
Backed by 60+ human clinical studies and 135+ studies overall, Superba Krill has been researched across multiple areas of healthy aging from cellular and heart health to brain, eyes, skin, muscles, joints and metabolism.
- Muscle: In adults 65+, one study reported 11% greater grip strength and 9% greater knee strength versus placebo.
- Joints: Clinical research has reported improvements in knee pain, stiffness and physical function, with additional pilot research of how Superba Krill can benefit muscoloskeletal pain in adults 60+.
- Metabolism: Research has explored body composition, blood pressure and inflammatory markers, including a study in which 96% of weight lost was fat while muscle was preserved.
- Heart: One 26-week study reported a 33.5% reduction in triglycerides in krill oil group versus 20.8% with placebo.
- Skin: After 12 weeks, research reported improvements in skin hydration, elasticity and barrier function in Superba Boost group versus placebo.
- Cellular Health: Research shows Superba Krill can increase the Omega-3 Index into the target zone, with additional research exploring inflammatory markers and pathways associated with aging.
- Brain & Eyes: Clinical studies have explored brain oxygenation, mental processing, dry eye symptoms and tear health.
Together, this research highlights the potential of Superba Krill across the areas that matter most for staying active and well as we age. And importantly, a 2026 independent review maps krill oil onto the WHO intrinsic-capacity framework for healthy aging, validating krill oil’s relevance across multiple systems involved in healthy aging:
Supporting Healthier Years, Not Just More Years
The longevity movement reflects a fundamental revolution in how people think about getting older, and Superba Krill continues to explore how targeted nutrition can support the foundations of healthy aging.
For ingredient innovators and supplement manufacturers, this creates an opportunity to develop products designed not simply around longevity, but around living well for longer.At the heart of this shift is a simple idea: longevity is most meaningful when it is supported by the health, vitality and independence to live well throughout those added years.
Sources:
The effect of krill oil supplementation on skeletal muscle function and size in older adults: A randomised controlled trialAlkhedhairi et al. 2022: https://pubmed.ncbi.nlm.nih.gov/35504165/
Krill oil improved osteoarthritic knee pain in adults with mild to moderate knee osteoarthritis: a 6-month multicenter, randomized, double-blind, placebo-controlled trialStonehouse et al. 2022: https://pubmed.ncbi.nlm.nih.gov/35880828/
Pilot Randomized Controlled Trial of Krill Oil Supplementation for Chronic Musculoskeletal Pain in Older Adults, Tamargo 2026: https://www.sciencedirect.com/science/article/abs/pii/S0022316626001665
Benefits of Krill Oil Supplementation During Alternate-Day Fasting in Adults With Overweight and Obesity: A Randomized TrialAlblaji et al. 2025: https://onlinelibrary.wiley.com/doi/full/10.1002/oby.24354
Effectiveness of a Novel ω-3 Krill Oil Agent in Patients With Severe Hypertriglyceridemia: A Randomized Clinical Trial Mozaffarian et al. 2022: https://pubmed.ncbi.nlm.nih.gov/34989797/
Effects of krill oil containing n-3 polyunsaturated fatty acids in phospholipid form on human brain function: a randomized controlled trial in healthy elderly volunteersKonagai et al. 2013: https://pubmed.ncbi.nlm.nih.gov/24098072/
A Randomized, Double-Masked, Placebo-Controlled Clinical Trial of Two Forms of Omega-3 Supplements for Treating Dry Eye DiseaseDeinema et al. 2017: https://pubmed.ncbi.nlm.nih.gov/27817918/
Krill oil supplementation improves transepidermal water loss, hydration and elasticity of the skin in healthy adults: Results from two randomized, double-blind, placebo-controlled, dose-finding pilot studiesHandeland & Wakeman 2024: https://onlinelibrary.wiley.com/doi/full/10.1111/jocd.16513
Krill oil protects dopaminergic neurons from age-related degeneration through temporal transcriptome rewiring and suppression of several hallmarks of agingSenGupta et al. 2022: https://pubmed.ncbi.nlm.nih.gov/36367773/