Aker BioMarine is celebrating the significant impact of its educational initiatives on krill oil awareness across North America, Europe, and South America.
Krill Oil Week 2025: Empowering Brands & Consumers
From September 29th (World Heart Day) through October 5th, Krill Oil Week supported brands in educating consumers about the benefits of krill oil. While omega-3 supplements are widely recognized, understanding the differences in sources remains limited. Krill Oil Week bridged this gap by providing accessible educational content on krill oil’s science and sustainability, amplified through collaborative campaigns, social media outreach, and the consumer education hub KrillOil.com.
Watch our webinar on weight management on demand here:
During Krill Oil Week, over 15 top trusted brands came together to educate consumers about the benefits of krill oil and its role in supporting long-term health. Throughout the week-long event, participating brands offered educational resources, promotions, giveaways, and nationwide social media campaigns to highlight the importance of omega-3s, explain why krill oil is the optimal source, and promote sustainable practices that help protect our oceans.
Vitality Month 2025: Advancing Global Nutritional Innovation
From September 16th to October 15th, Aker BioMarine hosted the first-ever Vitality Month, spanning 10 cities across Europe and South America. The month-long series brought together over 400 industry professionals for seminars, expert panels, and networking sessions centered on healthy aging, inner beauty, weight management, and vitality.
Superba Krill, Aker BioMarine’s flagship ingredient, played a central role in discussions, showcasing its combination of EPA & DHA omega-3s, phospholipids, choline, and astaxanthin. Participants also explored cutting-edge research across a variety of functional ingredients, highlighting science-driven innovation in the nutraceutical sector.
Global Reach and Collaborative Impact
Together, Krill Oil Week and Vitality Month 2025 helped underline Aker BioMarine’s commitment to advancing consumer knowledge and fostering industry collaboration worldwide. By engaging audiences across multiple continents, these initiatives reinforced the importance of krill oil as a sustainable, scientifically supported omega-3 source and highlighted the role of education in shaping healthier communities. With strong participation and enthusiasm, both campaigns have set the stage for annual global initiatives that continue to drive awareness, innovation, and informed choices in nutrition and wellness.