As health conscious consumers continue to seek out the best products on the market, ingredient suppliers will have to respond with innovative solutions and new science. This demand is helping to drive the krill oil market into new areas.
Innovation is in our DNA and science is our backbone. So far, we’ve launched the cleanest and most concentrated krill oil product on the market. And...we’ve only scratched the surface!
Krill Oil’s Role in Active Lifestyles
There is no question that sports nutrition is a growing market and is spanning well beyond traditional bodybuilders and athletes. In fact, the sports nutrition category is evolving, and companies in the health and wellness space are targeting everyone from fitness gurus to lively seniors and everyone in between. Due to its inherent advantages, krill oil has enormous potential for this demographic.
We recently launched the Pure Science Research program to explore the effects that krill oil has on some of the most extreme athletes in the world. Preliminary data shows that the active lifestyle market is the ideal place for krill products due to its enormous health benefits for athletes.
Krill Oil’s Role in Battling Lupus
In addition to sports nutrition research, we’re excited to be part of a new clinical study investigating how phospholipid-rich krill oil can help benefit people with lupus, a chronic autoimmune disease.
Little headway has been made in the search for new drugs or biological products that can help people with lupus. In fact, there has been only one new drug developed to treat lupus in 60 years. To that end, Aker BioMarine has joined forces with the Lupus Research Alliance to look into krill oil as a natural resource for people with lupus.
This clinical study just launched and results are expected in 2020. For more information, visit: https://www.scienceforlupus.com/.
“We are on a mission to help prevent lifestyle diseases and uncovering what krill oil is fully capable of. Our company is fully committed to clinical research and innovation and we are continually pushing the boundaries with krill oil to discover what it can do for everyone, across all areas. We are excited to share these insights with everyone” - Matts Johansen, CEO Aker BioMarine.
We are committed to the innovation of the krill oil market not only in the product level, but also into new markets and concepts. We’re exploring krill’s role in:
- Sports Nutrition
- Systemic Autoimmune Diseases
- Skin Health
- Resilience and Cognition
We are also actively investigating krill’s potential within a variety of new deliveries including functional foods and blends.
This is just the beginning!