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The Hottest Trends at SupplySide West 2018

By Thomas Repstad - Marketing Manager, November 29, 2018

SupplySide West was back in Las Vegas, Nevada to showcase the science, strategy and development of products in the natural space. The ingredient show brings together more than 16,000 buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries. With over 1,300 exhibitors and 140 hours of educational and conference programming, there was much to learn and take in.


Three Trends That Ruled the Show:


  1. There is no question that protein products are hot and many companies are bringing new ideas to life. Although protein based products are not new, many companies are recognizing the multitude of benefits and are giving protein a try. Plant based proteins products, meal bars, and new shake powders seemed to be all the rage.


  1. Active lifestyles, sports nutrition and lifelong wellness were common themes seen throughout the event seminars and educational content platforms. Discussions around millennials and younger generation of sports nutrition consumers came to life at the event.

Read about our adventure into sports nutrition supplementation.


  1. Brain health was also a hot topic. In fact, brain health was one of the major categories for the 2018 SupplySide CPG Editor's Choice Awards, a ceremony that recognizes innovative finished products launched by CPG companies in a variety of supplements and food & beverage categories.


Like the industry, Superba KrillTM by  Aker BioMarineTM is venturing into new territories like never before and working hard to push boundaries with science and innovation. Through events like SupplySide West, we continue to uncover and share krill’s full potential. The conversations and experiences during this year’s event prove that this goal is very possible and that the company is on point with the trends and hot topics coming to the natural products industry.

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