The Superba blog

Read about research into the benefits of krill to human health.

Thomas Beadnall - Nutritionist

Recent Posts

Video: The exclusive story of Superba Krill

By Thomas Beadnall - Nutritionist, December 11, 2018

Antarctic krill oil is the world's purest source of marine omega-3s and Superba KrillTM is a proud supplier of krill oil. Watch our video to get a glimpse of how we make Superba Krill, the particular health benefits and our view on sustainability.

How to get more omega-3s in your diet?

By Thomas Beadnall - Nutritionist, November 05, 2018

This question is usually followed by a relatively easy solution, but for many consumers it seems to be a little more complex than just saying, "you need to eat more fish".

Watch the phospholipid advantage of krill oil in action

By Thomas Beadnall - Nutritionist, October 11, 2018

One of the fundamental advantages of krill oil is that its omega-3s are mainly bound to phospholipids, whereas fish oil’s are bound to triglycerides. This important distinction has many different implications for the absorption, function and health effects of the omega-3s that you are taking. Furthermore, this phospholipid advantage allows for unique messaging opportunities towards consumers.

5 top trends impacting omega-3s in 2018

By Thomas Beadnall - Nutritionist, August 24, 2018

As today’s consumers become more interested in their health and well-being, it has never before been more important for companies to follow the right trends, make the right decisions and keep up with rapidly changing markets.

How to choose an omega-3 supplement for your product portfolio

By Thomas Beadnall - Nutritionist, January 16, 2018

As the volume of investigative research increases year-on-year into the health benefits of omega-3, consumers are becoming more savvy as to which products they feel are right for them. This means that supplement providers need to do their homework, which means carefully exploring, researching and questioning the properties and quality of the omega-3 ingredient they want to sell in the market. While this may seem like a daunting task, there are some fundamental points that you should consider when choosing an omega-3 ingredient for your product portfolio.

Why you should consider omega-3 supplementation

By Thomas Beadnall - Nutritionist, October 12, 2017

Omega-3s are amongst the healthiest supplements you can take. Our bodies need these essential nutrients for everything from maintaining a healthy heart to controlling inflammation and helping to reduce cholesterol and high triglyceride levels.

Do you get enough omega-3s from your diet?

By Thomas Beadnall - Nutritionist, October 04, 2017

"How do I know if I am getting enough omega-3s?"

"Do I get enough from my diet?"

These are the questions I asked myself when I first questioned my intake of omega-3 fatty acids. Let me tell you now, chances are – probably not.

How is the Personalization Trend Impacting the Omega-3 Market?

By Thomas Beadnall - Nutritionist, September 27, 2017
  The explosion of self-administered tests to help diagnose several conditions from pregnancy to allergies, fertility to nutrient deficiencies fits nicely into a trend called personalization. This trend, which has been budding for several years, even decades, has witnessed a major influx of products to help consumers take back control of their health.

The superba product

For People

A pure, natural source of health promoting Omega-3s. Superba Krill oil is boosting heart, brain, and joint health as well as contributing to a balanced diet. Better absorbed in the cells, because of the unique phospholipid advantage.

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