Antarctic krill oil is the world's purest source of marine omega-3s and Superba KrillTM is a proud supplier of krill oil. Watch our video to get a glimpse of how we make Superba Krill, the particular health benefits and our view on sustainability.
This question is usually followed by a relatively easy solution, but for many consumers it seems to be a little more complex than just saying, "you need to eat more fish".
One of the fundamental advantages of krill oil is that its omega-3s are mainly bound to phospholipids, whereas fish oil’s are bound to triglycerides. This important distinction has many different implications for the absorption, function and health effects of the omega-3s that you are taking. Furthermore, this phospholipid advantage allows for unique messaging opportunities towards consumers.
As today’s consumers become more interested in their health and well-being, it has never before been more important for companies to follow the right trends, make the right decisions and keep up with rapidly changing markets.
As the volume of investigative research increases year-on-year into the health benefits of omega-3, consumers are becoming more savvy as to which products they feel are right for them. This means that supplement providers need to do their homework, which means carefully exploring, researching and questioning the properties and quality of the omega-3 ingredient they want to sell in the market. While this may seem like a daunting task, there are some fundamental points that you should consider when choosing an omega-3 ingredient for your product portfolio.
Omega-3s are amongst the healthiest supplements you can take. Our bodies need these essential nutrients for everything from maintaining a healthy heart to controlling inflammation and helping to reduce cholesterol and high triglyceride levels.
"How do I know if I am getting enough omega-3s?"
"Do I get enough from my diet?"
These are the questions I asked myself when I first questioned my intake of omega-3 fatty acids. Let me tell you now, chances are – probably not.
