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The Superba blog

Read about research into the benefits of krill to human health.

Thomas Beadnall - Marketing Manager

Recent Posts

How Krill Oil is Good for the Heart

By Thomas Beadnall - Marketing Manager, December 20, 2018

Omega-3 fatty acids are pretty well researched for their impact on heart health. But not all omega-3s are the same—there are important differences between the various sources that must be considered.

 

The Hottest Trends at SupplySide West 2018

By Thomas Beadnall - Marketing Manager, November 29, 2018

SupplySide West was back in Las Vegas, Nevada to showcase the science, strategy and development of products in the natural space. The ingredient show brings together more than 16,000 buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries. With over 1,300 exhibitors and 140 hours of educational and conference programming, there was much to learn and take in.

3 Tips for Marketing Omega-3 Supplements to Baby Boomers

By Thomas Beadnall - Marketing Manager, November 20, 2018

The Baby Boomer Generation includes consumers born between 1946 and 1964 (72 – 54 years old).  As they approach retirement age, healthy aging becomes increasingly important. Many turn to nutritional supplements to help reduce the risk of age-related diseases or the physical signs of aging. 

Uncovering the Future of Krill Oil

 As health conscious consumers continue to seek out the best products on the market, ingredient suppliers will have to respond with innovative solutions and new science. This demand is helping to drive the krill oil market into new areas.

Choline, an Important, Yet Underrated Nutrient

There is no question that omega-3s eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) are essential for overall health and that krill oil is becoming a preferred omega-3 option for consumers.  Krill oil is interesting because its fatty acids are largely bound to phospholipids, which are integral to the body and its cell membranes. In addition to its unique phospholipid advantage, krill oil contains other powerful nutrients such as astaxanthin and choline.

Where does Superba Krill oil come from? A journey from Catch to Capsule

Consumers, more than ever before, demand to know where their products are sourced from and under what conditions they are made, requiring transparency and openness from companies marketing and selling these products. Supplement companies today have a responsibility to ensure they introduce accurate, high quality and trusted ingredients into the marketplace.

Aker BioMarine continues to investigate the effects of krill oil at the 2018 Norseman Triathlon

In 2017, Superba Krill and Aker BioMarine launched the Pure Science Research Program and pioneered a pilot study with the Oslo Univeristy Hospital to examine the effects on omega-3 levels during high-intensity exercise in athletes.

Krill oil: Your next sports supplement

Consumers want sports supplements that not only taste good, but help them reach their health goals. Superba Krill oil is all of the above and more!

3 Tips for Marketing Omega-3 Supplements to Millennials

Millennials have captured the attention of every industry. It is only natural that they are highly influential on the supplement market, but how do you reach them?

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SUPERBA KRILL OIL
A pure, natural source of health promoting Omega-3s. Superba Krill oil is boosting heart, brain, and joint health as well as contributing to a balanced diet. Better absorbed in the cells, because of the unique phospholipid advantage.

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