AKER BIOMARINE SUPPLY SIDE GLOBAL 2025 

Bill Giebler is the Content and Insights Director at Informa's Nutrition Business Journal, where he manages the editorial and data analytics teams, drawing on his experience both as a journalist and a business manager in dietary supplements retail, natural products product development and more. Since 1996, NBJ has offered business intelligence and thought leadership to all levels of the nutrition industry. At the core of this is the market-sizing data that shows the What, Where and Why of the dietary supplement industry. That is, the ingredients (vitamins, herbs/botanicals, sports nutrition, specialty ingredients and minerals), the channels in which they are sold (natural foods stores, vitamin shops, mass market retailers, e-commerce, MLMs and the practitioner channel), and the health conditions for which consumers are purchasing them.

Danielle Masterson is a journalist, host and podcaster known for her engaging interview style that blends warmth, wit and curiosity with thoughtful questions. Nicknamed the “Terry Gross of nutraceuticals,” Danielle is best recognized for her award-winning NutraCast podcast and NutraWomen Wednesday series. 

A high-level conversationalist, Danielle has interviewed government officials, Fortune 500 CEOs and top researchers on complex scientific topics, regulations, trends and more. She is also a regular commentator on the circuit and can be found chairing hot ticket events like the Sports and Active Nutrition Summit and appearing on The Vitamin Shoppe’s Brand Summit influencer panel.

Since 2019, the dietary supplement industry has looked to Danielle to deliver the latest news in nutraceuticals. Prior to joining NutraIngredients, she worked as a news anchor covering crime, politics and business, as well as national and world events. She received her journalism degree from Michigan State University.

Tabitha Daley is a registered and licensed dietitian, serving as the Senior Brand Manager for Private Brands at The Vitamin Shoppe. Her responsibilities and strengths include reviewing scientific research, identifying ingredient trends and white space opportunities in the marketplace, product formulation, brand management, and execution. Alongside her Master of Science degree in both Nutrition and Exercise Physiology, Tabitha has a decade worth of experience spanning across the nutraceutical industry, clinical nutrition, and sports nutrition.

Simo Echchafai joined Aker BioMarine in 2019, he is a krill enthusiast and currently heading the US sales and marketing operations. Before that Simo was head of marketing and growth for the human health and nutrition business in Aker BioMarine. Simo holds an MBA from BI Norwegian Business School in Oslo and has over 20 year’s experience in FMCG, health and beauty industry across multiple markets including EMEA, India and the Pacific.

Cashtyn Lovan is the Marketing and Business Development Director at Aker BioMarine managing the US and Canada.  

She has over 10 years of esperience in the natural products space working with specialty ingredient, taking complex, technical information and transforming it into simple, relatable messaging that resonates with consumers.

Cashtyn has an MBA with a certificate in Marketing and BBA in Marketing and Graphic Design from the University of Iowa.

Erika Craft, Market Research Analyst for NBJ, manages the NBJ data model implements both quantitative market sizing data and qualitative consumer survey research that helps inform all NBJ publications, while providing actionable insights for the industry. Erika translates complex information into strategic insights, drives informed decision-making, unveils market intricacies and presents potential growth opportunities in the dynamic and ever-changing landscape of the supplement industry. She is passionate about consumer health and wellness, and aims to help both individuals and brands with a deeper understanding of supplement industry. 

Dr. Line Johnsen, Vice President of Science and Regulatory Affairs at Aker BioMarine has a very important role within Aker BioMarine, but also in our industry, in general. For the last decade, Line has been working closely with our internal science department and external experts alike, making sure our pipeline is always full of new initiatives. She also helps guide regulatory for best practices the industry at large. Simultaneously, Line works closely with the marketing, sales and communications teams to bring this all together. 

Dr. Harris is an internationally recognized expert on omega-3 fatty acids and how they can benefit patients with heart disease. He obtained his Ph.D. in Human Nutrition from the University of Minnesota and did post-doctoral fellowships in Clinical Nutrition and Lipid Metabolism with Dr. Bill Connor at the Oregon Health Sciences University. His interest in omega-3 fatty acids began with his postdoctoral work when he published his first study on the effects of salmon oil on serum lipids in humans (1980). Since that time he has been the recipient of five NIH grants for studies on the effects of omega-3 fatty acids (EPA and DHA) on human health. He has more than 300 publications relating to fatty acids, including omega-3s, in medical literature and was an author on two American Heart Association scientific statements on fatty acids: “Fish Consumption, Fish Oil, Omega-3 Fatty Acids and Cardiovascular Disease” (2002), and “Omega-6 Fatty Acids and Risk for Cardiovascular Disease” (2009) both published in the journal Circulation. Dr. Harris is a Professor in the Department of Medicine in the Sanford School of Medicine at the University of South Dakota and the President and CEO of OmegaQuant. 

Cashtyn Lovan is the Marketing and Business Development Director at Aker BioMarine managing the US and Canada.   

She has over 10 years of experience in the natural products space working with specialty ingredient, taking complex, technical information and transforming it into simple, relatable messaging that resonates with consumers. 

Cashtyn has an MBA with a certificate in Marketing and BBA in Marketing and Graphic Design from the University of Iowa.